Top 10 eCommerce Strategies To Increase Reach & Conversions
What e-commerce strategies are you applying to your e-commerce store currently? Are those strategies effectively giving the desired results in terms of traffic and conversions?
Here is our set of 10 most effective strategies that helped many e-commerce stores increase their traffic and conversions. With these building, designing, and marketing strategies, you will feel a drastic change in your sales and revenue generation.
1. Implement SMART for setting your Goals:
SMART is the new approach that modern entrepreneurs are implementing when setting goals for their e-commerce stores. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Setting your goals according to the smart approach lets your goals relate to your time and circumstances.
We all know that the goal of eCommerce stores is to generate considerable revenue. Now SMART approach will identify the methods you will use to increase revenue and the process by which you will analyze results. We can take the example of eCommerce SEO now, your goal is to optimize your store for a better ranking on various search engines before Christmas to avail this season for sale.
2. Create Buyer Personas:
Buyer Personas help segment the target audience. They also serve as a guide for customizing campaigns that are according to your customer’s requirements. The Buyer Personas are created by taking into account your existing customers’ expectations from your brand.
In addition to customer demographics, a Buyer Persona should include an analysis of individual behavior towards the products, including their usage, their functionality, and the level of pleasure they get from buying it. an
3. Content Strategy Framework:
Devising a content strategy framework is an example of eCommerce SEO and is an essential step towards branding your e-commerce store. Determine the relevant topics, conduct proper keyword research and optimize your content for ranking on search engines.
Maintaining consistency in the content you post on your blog and your social media pages is essential. This voice represents your brand, and all your marketing teams should work under the same strategic content management.
4. Branding on Social Media:
No one can deny the power of social media presence in driving traffic and increasing revenue. It is necessary to retain the same brand voice on social media pages of various platforms. However, social media allows you to connect with your potential customers on a more personal level.
Connect with your audience on social media and engage them to make them feel that they are a larger community. Your responses to positive and negative comments and reviews matter a lot in establishing your authority.
5. Make use of Different Marketing Tools:
Several marketing tools can help you grow in the competitive world of e-commerce. You will need a little bit of research before selecting the right one for your business.
Here I will like to add the example of e-commerce SEO that helps you drive more organic traffic by ranking on the first page of search engines.
6. Optimize your Email Marketing Strategy:
Next in our line is another effective channel for conversions in the eCommerce business is Email marketing. It is estimated that the number of emails circulated daily in 2021 will exceed 320 billion. Automation is a fast and efficient way of managing your emails.
7. Utilizing Paid Media to Increase Reach:
For running a successful advertising strategy, you will need the help of paid media. Google shopping helps increase brand awareness. You can rely on Google and Facebook ads to successfully market your brand and generate organic traffic via Search Engine Optimization.
For e-commerce advertising on Google and various social media platforms, you can take help from experts just like the example of e-commerce SEO.
8. Using Paid Search and SEO together:
We named them together because they both are the most effective eCommerce strategies that increase reach and conversion. Paid search helps you target your specific audience. Retargeting is a way by which you can display your products in front of a person who previously ordered a similar commodity. These sorts of ads are likely to get 76% more clicks than regular ads.
But even with investing in paid ads, you cannot ignore the value of search engine optimization. This is because most people are smart enough to click on websites displaying organic ranking instead of Google ads. When we take the example of e-commerce SEO, we can see the difference after identifying and correcting metadata errors, site errors, and redirect opportunities.
9. Leverage On-Site Search:
If you give site search to your visitors, they are more likely to make a purchase. Site search also improves the order value 20 – 50% more than the websites where site search is not offered.
10. Mobile Optimize you eCommerce Store:
Most of the customers prefer using their mobile phones to search for their desired products. Therefore mobile optimization is an essential step towards increasing reach and conversions.
Mobile optimization for improving the buyer’s experience on the website brings more sales and revenue. When we talk about the example of e-commerce SEO, mobile optimization is also included in it because Google also ranks website optimized websites.
The Final Verdict:
We have reviewed all the steps necessary to increase conversions. Once you start following the ones you were previously missing, you will find out the difference in reach and conversions rate.
